| Cognitive dissonance and its impact on consumer buying behaviour U Hasan, R Nasreen | 60 | 2012 |
| A study on the purchase behavior and cosmetic consumption pattern among young females in Delhi and NCR AB Junaid, F Ahmed Journal of Social and Development Sciences 4 (5), 205-211, 2013 | 56 | 2013 |
| Determination of consumer behaviour amongst millennials in dermaceuticals (skin care products) AB Junaid, R Nasreen International Journal of Marketing Studies 4 (3), 88, 2012 | 32 | 2012 |
| The empirical study of relationship between post purchase dissonance and consumer behaviour U Hasan International journal of trends in marketing management, 2012 | 28 | 2012 |
| A comprehensive review of consumption pattern and strategies in cosmeceutical market with a focus on dermaceuticals in Indian market BJ Abdullah, R Nasreen, N Ravichandran International Journal of Scientific and Research Publications 2 (2), 176-179, 2012 | 13 | 2012 |
| Indian cosmeceutical market: A study of consumer preferences and consumption patterns AB Junaid, R Nasreen, N Ravichandran, F Ahmed Journal of Clinical & Experimental Dermatology 5 (212), 25-95, 2014 | 12 | 2014 |
| Impact of marketing-mix for core-food items on purchase behavior at subsistence marketplace-An empirical study of urban subsistence market of Delhi Y Sharma, R Nasreen, A Kumar Global Journal of Management and Business Research: E Marketing 18 (3), 1-19, 2018 | 10 | 2018 |
| Cosmeceuticals: A revolution in cosmetic market BJ Abdullah, R Nasreen Int. J. Pharm. Technol 4, 3925-3942, 2012 | 9 | 2012 |
| Regulatory aspects of traditional medicine: focus towards Unani cosmeceutical products AB Junaid, R Nasreen International Journal of Pharmaceutical Sciences and Research 3 (6), 1768, 2012 | 8 | 2012 |
| Marketing of Asian countries as tourist destination-comparative study of India and Malaysia R Nasreen, NT Thang International Journal of Scientific and Engineering Reseach 2 (4), 1-18, 2011 | 8 | 2011 |
| Perceived consumer-centric marketing-mix at the urban bottom of the pyramid-an empirical study of food market Y Sharma, R Nasreen Journal of Research in Business and Management. Quest Journal 5 (4), 94-107, 2017 | 7 | 2017 |
| Ethics of serving the bottom of pyramid market-A study in context of Indian food market Y Sharma, R Nasreen Marketing to the bottom of the pyramid in emerging markets, 314, 2017 | 6 | 2017 |
| Public private partnership in Delhi Tourism–a case study of Delhi Tourism and Transport Development Corporation (DTTDC) Y Sharma, R Nasreen Emerald Emerging Markets Case Studies 5 (4), 1-19, 2015 | 6 | 2015 |
| A comparative analysis of male and female consumer behaviour factors for their cosmeceutical products types AB Junaid, R Nasreen, MJ Siddiqui, W Ahmed J Account Market 4, 2, 2015 | 6 | 2015 |
| Performance evaluation of the Microfinance Sector in India and its Neighbouring countries: A Comparative analysis K Sethi, R Nasreen, M Khan PRAGATI: Journal of Indian Economy 6 (2), 1-21, 2019 | 5 | 2019 |
| Optimization of a periodically assessing model with manageable lead time under SLC with back order rebate for deteriorating items H Ali, R Nasreen, N Arneja, CK Jaggi International Journal of System Assurance Engineering and Management 14 (1 …, 2023 | 4 | 2023 |
| Role of social network in defining the impact of marketing-mix on satisfaction from food items at subsistence marketplace Y Sharma, R Nasreen Indian Journal of Marketing, 2019 | 4 | 2019 |
| Cosmeceutical consumption behaviour amongst males in Indian market-analysis of determinants and influencing factors AB Junaid, W Ahmed, R Nasreen, F Ahmed Journal of Applied Pharmacy 9 (236), 1-4, 2017 | 4 | 2017 |
| Impact of consumer-centric marketing-mix on purchase behavior of non-core food items: An empirical study of urban subsistence marketplace Y Sharma, R Nasreen, V Mishra Asian J. Manag. Sci 6, 28-41, 2017 | 4 | 2017 |
| An Indepth Analysis of Variables Affecting Post Purchase Cognitive Dissonance U Hasan, R Nasreen Global Journal of Management and Business Research 12 (20), 5458, 2012 | 4 | 2012 |
Yukti SharmaAssistant ProfessorVerified email at gim.ac.in
