| The Audience Commodity in a Digital Age: Revisiting a Critical Theory of Commercial Media L McGuigan, V Manzerolle Peter Lang Publishing, 2014 | 95* | 2014 |
| An impulse to exploit: the behavioral turn in data-driven marketing A Nadler, L McGuigan Critical Studies in Media Communication 35 (2), 151-165, 2018 | 89 | 2018 |
| Making data mining a natural part of life: Physical retailing, customer surveillance and the 21st century social imaginary J Turow, L McGuigan, ER Maris European Journal of Cultural Studies 18 (4-5), 464-478, 2015 | 78 | 2015 |
| A Shoppable Life: Performance, Selfhood, and Influence in the Social Media Storefront E Hund, L McGuigan Communication Culture & Critique 12 (1), 18-35, 2019 | 70 | 2019 |
| Automating the audience commodity: The unacknowledged ancestry of programmatic advertising L McGuigan New Media & Society 21 (11-12), 2366-2385, 2019 | 48 | 2019 |
| Design choices: Mechanism design and platform capitalism S Viljoen, J Goldenfein, L McGuigan Big Data & Society 8 (2), 20539517211034312, 2021 | 45 | 2021 |
| “All the world’sa shopping cart”: Theorizing the political economy of ubiquitous media and markets L McGuigan, V Manzerolle New Media & Society 17 (11), 1830-1848, 2015 | 44 | 2015 |
| Consumers: The Commodity Product of Interactive Commercial Television, or, Is Dallas Smythe’s Thesis More Germane Than Ever? L McGuigan Journal of Communication Inquiry 36 (4), 288-304, 2012 | 29 | 2012 |
| The hunting industry: Exploring the marriage of consumerism, sport hunting, and commercial entertainment L McGuigan Journal of Consumer Culture 17 (3), 910-930, 2017 | 20 | 2017 |
| Selling the American People: Advertising, Optimization, and the Origins of Adtech L McGuigan MIT Press, 2023 | 16* | 2023 |
| Direct Marketing and the productive capacity of commercial television: t-commerce, advanced advertising, and the audience product L McGuigan Television & New Media 16 (2), 196-214, 2015 | 12 | 2015 |
| After broadcast, what? An introduction to the legacy of Dallas Smythe L McGuigan The Audience Commodity in a Digital Age: Revisiting Critical Theory of …, 2014 | 11 | 2014 |
| Comcast corporation L McGuigan, V Pickard Global media giants, 72-91, 2016 | 8 | 2016 |
| The medium is the marketplace: Digital systems and the intensification of consumption L McGuigan, G Murdock Canadian Journal of Communication 40 (4), 717-726, 2015 | 8 | 2015 |
| Procter & Gamble, mass media, and the making of American life L McGuigan Media, Culture & Society 37 (6), 887-903, 2015 | 8 | 2015 |
| Selling Jennifer Aniston’s Sweater: The Persistence of Shoppability in Framing Television’s Future L McGuigan Media Industries Journal 5 (1), 2018 | 6 | 2018 |
| This kill shot is brought to you by…: An analysis of hunting television in the United States L McGuigan, R Clark-Parsons Critical Studies in Television 14 (1), 55-73, 2019 | 5 | 2019 |
| Retailing and Social Discrimination: The New Normal J Turow, L McGuigan Data and Discrimination: Collected Essays, 27-29, 2014 | 4 | 2014 |
| Selling The American People: Data, Technology, And The Calculated Transformation Of Advertising L McGuigan University of Pennsylvania, 2018 | 3 | 2018 |
| Private attributes: The meanings and mechanisms of “privacy-preserving” adtech L McGuigan, I Sivan-Sevilla, P Parham, Y Shvartzshnaider New Media & Society, 14614448231213267, 2023 | 2 | 2023 |
Anthony NadlerAssociate Professor of Media and Communication Studies, Ursinus CollegeVerified email at ursinus.edu
