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Lee McGuigan
Lee McGuigan
Assistant Professor, UNC-Chapel Hill
Verified email at email.unc.edu
Title
Cited by
Cited by
Year
The Audience Commodity in a Digital Age: Revisiting a Critical Theory of Commercial Media
L McGuigan, V Manzerolle
Peter Lang Publishing, 2014
86*2014
Making data mining a natural part of life: Physical retailing, customer surveillance and the 21st century social imaginary
J Turow, L McGuigan, ER Maris
European Journal of Cultural Studies 18 (4-5), 464-478, 2015
752015
An impulse to exploit: the behavioral turn in data-driven marketing
A Nadler, L McGuigan
Critical Studies in Media Communication 35 (2), 151-165, 2018
622018
A Shoppable Life: Performance, Selfhood, and Influence in the Social Media Storefront
E Hund, L McGuigan
Communication Culture & Critique 12 (1), 18-35, 2019
492019
“All the world’sa shopping cart”: Theorizing the political economy of ubiquitous media and markets
L McGuigan, V Manzerolle
New Media & Society 17 (11), 1830-1848, 2015
382015
Automating the audience commodity: The unacknowledged ancestry of programmatic advertising
L McGuigan
New Media & Society 21 (11-12), 2366-2385, 2019
352019
Consumers: The Commodity Product of Interactive Commercial Television, or, Is Dallas Smythe’s Thesis More Germane Than Ever?
L McGuigan
Journal of Communication Inquiry 36 (4), 288-304, 2012
222012
The hunting industry: Exploring the marriage of consumerism, sport hunting, and commercial entertainment
L McGuigan
Journal of Consumer Culture 17 (3), 910-930, 2017
152017
Direct Marketing and the productive capacity of commercial television: t-commerce, advanced advertising, and the audience product
L McGuigan
Television & New Media 16 (2), 196-214, 2015
112015
Design choices: Mechanism design and platform capitalism
S Viljoen, J Goldenfein, L McGuigan
Big Data & Society 8 (2), 20539517211034312, 2021
92021
After broadcast, what? An introduction to the legacy of Dallas Smythe
L McGuigan
The Audience Commodity in a Digital Age: Revisiting Critical Theory of …, 2014
92014
Comcast corporation
L McGuigan, V Pickard
Global media giants, 72-91, 2016
82016
The medium is the marketplace: Digital systems and the intensification of consumption
L McGuigan, G Murdock
Canadian Journal of Communication 40 (4), 717, 2015
72015
This kill shot is brought to you by…: An analysis of hunting television in the United States
L McGuigan, R Clark-Parsons
Critical Studies in Television 14 (1), 55-73, 2019
52019
Selling Jennifer Aniston’s Sweater: The Persistence of Shoppability in Framing Television’s Future
L McGuigan
Media Industries Journal 5 (1), 2018
42018
Procter & Gamble, mass media, and the making of American life
L McGuigan
Media, Culture & Society 37 (6), 887-903, 2015
42015
Retailing and Social Discrimination: The New Normal
J Turow, L McGuigan
Data and Discrimination: Collected Essays, 27-29, 2014
42014
A Shoppable Life: Performance, Selfhood, and Influence in the Social Media Storefront (vol 12, pg 18, 2019)
E Hund, L McGuigan
COMMUNICATION CULTURE & CRITIQUE 12 (3), 434-434, 2019
2*2019
Selling The American People: Data, Technology, And The Calculated Transformation Of Advertising
L McGuigan
University of Pennsylvania, 2018
22018
Captains of Habit Formation: Marketers’ Emerging Models of the Consumer Mind
A Nadler, L McGuigan
Explorations in Critical Studies of Advertising, 134-147, 2016
22016
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