| Market orientation and alternative strategic orientations: A longitudinal assessment of performance implications CH Noble, RK Sinha, A Kumar Journal of marketing 66 (4), 25-39, 2002 | 1685 | 2002 |
| The eclectic roots of strategy implementation research CH Noble Journal of business research 45 (2), 119-134, 1999 | 1109 | 1999 |
| The influence of C2C communications in online brand communities on customer purchase behavior MT Adjei, SM Noble, CH Noble Journal of the Academy of Marketing Science 38, 634-653, 2010 | 956 | 2010 |
| Implementing marketing strategies: Developing and testing a managerial theory CH Noble, MP Mokwa Journal of marketing 63 (4), 57-73, 1999 | 886 | 1999 |
| Exploring the relationships among liminal transitions, symbolic consumption, and the extended self CH Noble, BA Walker Psychology & Marketing 14 (1), 29-47, 1997 | 378 | 1997 |
| Building the strategy implementation network CH Noble Business Horizons 42 (6), 19-19, 1999 | 343 | 1999 |
| Exploring the Appeal of Product Design: A Grounded, Value‐Based Model of Key Design Elements and Relationships* CH Noble, M Kumar Journal of Product Innovation Management 27 (5), 640-657, 2010 | 296 | 2010 |
| Managing rewards to enhance relational worth JP Melancon, SM Noble, CH Noble Journal of the Academy of Marketing Science 39, 341-362, 2011 | 250 | 2011 |
| Beyond form and function: Why do consumers value product design? M Kumar, CH Noble Journal of Business Research 69 (2), 613-620, 2016 | 173 | 2016 |
| Using product design strategically to create deeper consumer connections CH Noble, M Kumar Business Horizons 51 (5), 441-450, 2008 | 164 | 2008 |
| How to give and receive: An exploratory study of charitable hybrids MK Brady, CH Noble, DJ Utter, GE Smith Psychology & Marketing 19 (11), 919-944, 2002 | 133 | 2002 |
| The adoption of radical manufacturing technologies and firm survival RK Sinha, CH Noble Strategic Management Journal 29 (9), 943-962, 2008 | 107 | 2008 |
| Let them talk! Managing primary and extended online brand communities for success CH Noble, SM Noble, MT Adjei Business horizons 55 (5), 475-483, 2012 | 98 | 2012 |
| Strategic groups, mobility barriers, and competitive advantage: an empirical investigation SA Olusoga, MP Mokwa, CH Noble Journal of Business Research 33 (2), 153-164, 1995 | 79 | 1995 |
| The influence of job security on field sales manager satisfaction: Exploring frontline tensions CH Noble Journal of Personal Selling & Sales Management 28 (3), 247-261, 2008 | 72 | 2008 |
| Accumulation versus instant loyalty programs: The influence of controlling policies on customers' commitments SM Noble, CL Esmark, CH Noble Journal of Business Research 67 (3), 361-368, 2014 | 68 | 2014 |
| On Elevating Strategic Design Research* CH Noble Journal of Product Innovation Management 28 (3), 389-393, 2011 | 65 | 2011 |
| Enhancing relationships with customers through online brand communities MT Adjei, CH Noble, SM Noble MIT Sloan Management Review, 2012 | 59 | 2012 |
| What unhappy customers want M Grainer, CH Noble, MJ Bitner, SM Broetzmann MIT Sloan Management Review, 2014 | 56 | 2014 |
| Successfully communicating a cocreated innovation HS Wang, CH Noble, DW Dahl, S Park Journal of Marketing 83 (4), 38-57, 2019 | 50 | 2019 |
Stephanie M. NobleNestlé USA Professor of MarketingVerified email at utk.edu
