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Morana Fudurić
Morana Fudurić
Associate professor, University of Zagreb Faculty of Economics and Business
Verified email at efzg.unizg.hr - Homepage
Title
Cited by
Cited by
Year
Communicating social media policies: evaluation of current practices
M Fuduric, A Mandelli
Journal of Communication Management 18 (2), 158-175, 2014
612014
Keep it, shave it, cut it: A closer look into consumers’ video viewing behavior
M Fudurić, EC Malthouse, V Viswanathan
Business Horizons 61 (1), 85-93, 2018
442018
How do virtual corporate social responsibility dialogs generate value? A case study of The Unilever Sustainable Living Lab
E Jurietti, A Mandelli, M Fudurić
Corporate Social Responsibility and Environmental Management 24 (5), 357-367, 2017
422017
An Algorithm for Allocating Sponsored Recommendations and Content: Unifying Programmatic Advertising and Recommender Systems
EC Malthouse, YK Hessary, KA Vakeel, R Burke, M Fudurić
Journal of Advertising 48 (4), 366-379, 2019
302019
Understanding the drivers of cable TV cord shaving with big data
M Fudurić, EC Malthouse, MH Lee
Journal of Media Business Studies 17 (2), 172-189, 2020
262020
The ways we perceive: A comparative analysis of manufacturer brands and private labels using implicit and explicit measures
M Fuduric, A Varga, S Horvat, V Skare
Journal of Business Research 142, 221-241, 2022
242022
Osnove marketinga
T Vranešević, Đ Ozretić Došen, J Pavičić, S Piri Rajh, D Sinčić Ćorić, ...
Zagreb: Ekonomski fakultet Sveučilišta u Zagrebu, 2021
182021
A Multistakeholder Recommender Systems Algorithm for Allocating Sponsored Recommendations
EC Malthouse, KA Vakeel, YK Hessary, R Burke, M Fudurić
Workshop on Recommendation in Multi-stakeholder Environments (RMSE’19), in …, 2019
172019
Extending variety seeking to multi-sided platforms: Impact of new retailer listing
KA Vakeel, M Fudurić, EC Malthouse
Journal of Retailing and Consumer Services 59, 102382, 2021
122021
Challenging the status quo in marketing research
D Ozretic-Dosen, M Fuduric, S Horvat
Journal of Business Research 143, 294-297, 2022
42022
Corporate and non-profit social media policies: a content analysis
M Fudurić, A Mandelli
Market-Tržište 29 (1), 7-22, 2017
32017
Relationship Orientation in Social Media: Literature Review and Conceptualization
M Fuduric
Proceedings of 27th CROMAR Congress: Let the Masks Fall - New Consumer in …, 2021
12021
Towards a typology of social media strategies
M Fuduric
The UCLA Anderson Business and Information Technologies (BIT) Project: A …, 2016
12016
Integrating corporate social responsibility into the company’s marketing strategy: the case of CCHBC Croatia
J Pavičić, M Fudurić, S Tomić
Proceedings of International scientific conference Social responsibility …, 2013
12013
Kritički prikaz: Pavičić, J., Alfirević, N., Aleksić, Lj.: Marketing i menadžment u kulturi i umjetnosti
M Fudurić
MARKET/TRŽIŠTE 20 (2), 251-252, 2008
12008
Mitovi o marketingu i menadžmentu u školama
J Pavičić, M Fudurić
Zrno Časopis za obitelj, vrtić i školu; broj 127-128 (153-154), rujan …, 0
1
Guest editorial: The dark side of social media: editorial to the EMAC-EJM special issue
L Warlop, M Fuduric
European Journal of Marketing 58 (2), 369-372, 2024
2024
Psychographic Clusters of Private Label Consumers
M Fudurić, S Horvat, V Škare, Á Varga
Advances in National Brand and Private Label Marketing: 10th International …, 2023
2023
Sustaining shopping momentum in retail malls using real-time messaging
KA Vakeel, M Fudurić, V Viswanathan, M Sakashita
Journal of Retailing 99 (1), 102-114, 2023
2023
THE EFFECTS OF PERSONALIZED SOCIAL MEDIA POLITICAL ADVERTISING ON ATTITUDE FORMATION: THE ROLE OF PERSONALITY AND POLITICAL ORIENTATION
E Maslowska, SJ Kim, K Vakeel, M Fuduric, J Ohme
American Academy of Advertising. Conference. Proceedings (Online), 81-81, 2023
2023
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