| The effects of message valence and listener arousal on attention, memory, and facial muscular responses to radio advertisements PD Bolls, A Lang, RF Potter Communication research 28 (5), 627-651, 2001 | 573 | 2001 |
| Spreading the virus: Emotional tone of viral advertising and its effect on forwarding intentions and attitudes P Eckler, P Bolls Journal of interactive advertising 11 (2), 1-11, 2011 | 556 | 2011 |
| The effects of production pacing and arousing content on the information processing of television messages A Lang, P Bolls, RF Potter, K Kawahara Journal of Broadcasting & Electronic Media 43 (4), 451-475, 1999 | 526 | 1999 |
| Psychophysiological measurement and meaning: Cognitive and emotional processing of media RF Potter, P Bolls Routledge, 2012 | 505 | 2012 |
| Enjoyment of advergames and brand attitudes: The impact of thematic relevance K Wise, PD Bolls, H Kim, A Venkataraman, R Meyer Journal of Interactive Advertising 9 (1), 27-36, 2008 | 391 | 2008 |
| The effects of edits on arousal, attention, and memory for television messages: When an edit is an edit can an edit be too much? A Lang, S Zhou, N Schwartz, PD Bolls, RF Potter Journal of broadcasting & electronic media 44 (1), 94-109, 2000 | 381 | 2000 |
| Packaging television news: The effects of tabloid on information processing and evaluative responses ME Grabe, S Zhou, A Lang, PD Bolls Journal of broadcasting & Electronic media 44 (4), 581-598, 2000 | 318 | 2000 |
| How avatar customizability affects children's arousal and subjective presence during junk food–sponsored online video games R Bailey, K Wise, P Bolls CyberPsychology & Behavior 12 (3), 277-283, 2009 | 289 | 2009 |
| How and why parents take on the tube EW Austin, P Bolls, Y Fujioka, J Engelbertson Journal of broadcasting & electronic media 43 (2), 175-192, 1999 | 261 | 1999 |
| Scare'em or disgust'em: The effects of graphic health promotion messages G Leshner, P Bolls, E Thomas Health communication 24 (5), 447-458, 2009 | 209 | 2009 |
| Something for nothing: Is visual encoding automatic? A Lang, RF Potter, PD Bolls Media Psychology 1 (2), 145-163, 1999 | 201 | 1999 |
| Cognitive access to negatively arousing news: An experimental investigation of the knowledge gap ME Grabe, A Lang, S Zhou, PD Bolls Communication research 27 (1), 3-26, 2000 | 198 | 2000 |
| Where psychophysiology meets the media: Taking the effects out of mass media research A Lang, RF Potter, P Bolls Media effects, 201-222, 2009 | 192 | 2009 |
| Motivated processing of fear appeal and disgust images in televised anti-tobacco ads G Leshner, P Bolls, K Wise Journal of Media Psychology, 2011 | 126 | 2011 |
| Tourist mental-imagery processing: Attention and arousal SB Kim, DY Kim, P Bolls Annals of Tourism Research 45, 63-76, 2014 | 120 | 2014 |
| When a fear appeal isn't just a fear appeal: The effects of graphic anti-tobacco messages G Leshner, F Vultee, PD Bolls, J Moore Journal of Broadcasting & Electronic Media 54 (3), 485-507, 2010 | 116 | 2010 |
| The effects of dual-task processing on consumers' responses to high-and low-imagery radio advertisements PD Bolls, DD Muehling Journal of Advertising 36 (4), 35-47, 2007 | 115 | 2007 |
| I can hear you, but can I see you? The use of visual cognition during exposure to high-imagery radio advertisements PD Bolls Communication research 29 (5), 537-563, 2002 | 109 | 2002 |
| The effects of television commercial pacing on viewers' attention and memory PD Bolls, DD Muehling, K Yoon Journal of Marketing Communications 9 (1), 17-28, 2003 | 104 | 2003 |
| I saw it on the radio: The allocation of attention to high-imagery radio advertisements PD Bolls, A Lang Media psychology 5 (1), 33-55, 2003 | 103 | 2003 |
