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Sundar Bharadwaj
Sundar Bharadwaj
Coca Cola Company Chair Professor of Marketing, University of Georgia
Verified email at uga.edu
Title
Cited by
Cited by
Year
Sustainable competitive advantage in service industries: a conceptual model and research propositions
SG Bharadwaj, PR Varadarajan, J Fahy
Journal of marketing 57 (4), 83-99, 1993
25941993
Rethinking customer solutions: From product bundles to relational processes
KR Tuli, AK Kohli, SG Bharadwaj
Journal of marketing 71 (3), 1-17, 2007
17372007
Information technology effects on firm performance as measured by Tobin's q
AS Bharadwaj, SG Bharadwaj, BR Konsynski
Management science 45 (7), 1008-1024, 1999
16441999
Antecedents and consequences of marketing strategy making: a model and a test
A Menon, SG Bharadwaj, PT Adidam, SW Edison
Journal of marketing 63 (2), 18-40, 1999
11021999
Making innovation happen in organizations: individual creativity mechanisms, organizational creativity mechanisms or both?
S Bharadwaj, A Menon
Journal of Product Innovation Management: An International Publication of …, 2000
7422000
The quality and effectiveness of marketing strategy: Effects of functional and dysfunctional conflict in intraorganizational relationships
A Menon, SG Bharadwaj, R Howell
Journal of the Academy of Marketing Science 24 (4), 299-313, 1996
7001996
An analysis of the market share-profitability relationship
DM Szymanski, SG Bharadwaj, PR Varadarajan
Journal of marketing 57 (3), 1-18, 1993
6491993
Standardization versus adaptation of international marketing strategy: an empirical investigation
DM Szymanski, SG Bharadwaj, PR Varadarajan
Journal of marketing 57 (4), 1-17, 1993
5511993
Retail Out of Stocks: A Worldwide Examination of Extent, Causes, and Consumer Responses
TW Gruen, DS Corsten, S Bharadwaj
4992002
The performance effects of complementarities between information systems, marketing, manufacturing, and supply chain processes
S Bharadwaj, A Bharadwaj, E Bendoly
Information systems research 18 (4), 437-453, 2007
4472007
The recovery paradox: an examination of consumer satisfaction in relation to disconfirmation, service quality, and attribution based theories
MA McCollough, SG Bharadwaj
Marketing theory and applications 119, 1992
3741992
Order of entry and business performance: An empirical synthesis and reexamination
DM Szymanski, LC Troy, SG Bharadwaj
Journal of marketing 59 (4), 17-33, 1995
3701995
Customer satisfaction and stock returns risk
KR Tuli, SG Bharadwaj
Journal of marketing 73 (6), 184-197, 2009
3252009
Financial value of brands in mergers and acquisitions: Is value in the eye of the beholder?
SC Bahadir, SG Bharadwaj, RK Srivastava
Journal of Marketing 72 (6), 49-64, 2008
3142008
Ties that bind: the impact of multiple types of ties with a customeron sales growth and sales volatility
KR Tuli, SG Bharadwaj, AK Kohli
Journal of Marketing Research 47 (1), 36-50, 2010
1872010
Does innovation mediate firm performance?: a meta-analysis of determinants and consequences of organizational innovation
LH Vincent, SG Bharadwaj, GN Challagalla
Georgia Institute of Technology, 2004
1812004
The impact of brand quality on shareholder wealth
SG Bharadwaj, KR Tuli, A Bonfrer
Journal of Marketing 75 (5), 88-104, 2011
1732011
Business-to-business buying: Challenges and opportunities
R Grewal, GL Lilien, S Bharadwaj, P Jindal, U Kayande, RF Lusch, ...
Customer needs and Solutions 2 (3), 193-208, 2015
1492015
Digitization of selling activity and sales force performance: An empirical investigation
DS Johnson, S Bharadwaj
Journal of the Academy of Marketing Science 33 (1), 3-18, 2005
1492005
Complementary drivers of new product development performance: Cross‐functional coordination, information system capability, and intelligence quality
E Bendoly, A Bharadwaj, S Bharadwaj
Production and Operations Management 21 (4), 653-667, 2012
1392012
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