Ana Javornik
Ana Javornik
Senior Lecturer in Digital Marketing at University of Bristol Business School
Verified email at - Homepage
Cited by
Cited by
Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour
A Javornik
Journal of Retailing and Consumer Services 30, 252-261, 2016
‘It’s an illusion, but it looks real!’Consumer affective, cognitive and behavioural responses to augmented reality applications
A Javornik
Journal of Marketing Management 32 (9-10), 987 -1011, 2016
Revealing the shopper experience of using a" magic mirror" augmented reality make-up application
A Javornik, Y Rogers, AM Moutinho, R Freeman
Conference on designing interactive systems 2016, 871-882, 2016
“Don't forget that others are watching, too!” The effect of conversational human voice and reply length on observers' perceptions of complaint handling in social media
A Javornik, R Filieri, R Gumann
Journal of Interactive Marketing 50, 100-119, 2020
‘What lies behind the filter?’Uncovering the motivations for using augmented reality (AR) face filters on social media and their effect on well-being
A Javornik, B Marder, JB Barhorst, G McLean, Y Rogers, P Marshall, ...
Computers in Human Behavior 128, 107126, 2022
Behavioral perspectives of customer engagement: An exploratory study of customer engagement with three Swiss FMCG brands
A Javornik, A Mandelli
Journal of Database Marketing & Customer Strategy Management 19, 300-310, 2012
Strategic approaches to augmented reality deployment by luxury brands
A Javornik, K Duffy, J Rokka, J Scholz, K Nobbs, A Motala, A Goldenberg
Journal of Business Research 136, 284-292, 2021
Augmented self-The effects of virtual face augmentation on consumers' self-concept
A Javornik, B Marder, M Pizzetti, L Warlop
Journal of Business research 130, 170-187, 2021
The mainstreaming of augmented reality: A brief history
A Javornik
Harvard Business Review (online version), 2016
Classifications of augmented reality uses in marketing
A Javornik
2014 IEEE International Symposium on Mixed and Augmented Reality-Media, Art …, 2014
Privacy concerns when using augmented reality face filters? Explaining why and when use avoidance occurs
K Cowan, A Javornik, P Jiang
Psychology & Marketing, 2021
We eat first with our (digital) eyes: enhancing mental simulation of eating experiences via visual-enabling technologies
O Petit, A Javornik, C Velasco
Journal of Retailing 98 (2), 277-293, 2022
AI anthropomorphism and its effect on users' self-congruence and self–AI integration: A theoretical framework and research agenda
A Alabed, A Javornik, D Gregory-Smith
Technological Forecasting and Social Change 182, 121786, 2022
Environmentally framed eWOM messages of different valence: The role of environmental concerns, moral norms, and product environmental impact
R Filieri, A Javornik, H Hang, A Niceta
Psychology & Marketing 38 (3), 431-454, 2021
An experimental study on the role of augmented reality content type in an outdoor site exploration
A Javornik, E Kostopoulou, Y Rogers, A Fatah gen Schieck, ...
Behaviour & Information Technology 38 (1), 9-27, 2019
MagicFace: Stepping into Character through an Augmented Reality Mirror
A Javornik, Y Rogers, D Gander, A Moutinho
Proceedings of ACM SIGCHI - Human Factors in Computing Systems, Denver 2017, 2017
Smile (y)–and your students will smile with you? The effects of emoticons on impressions, evaluations, and behaviour in staff-to-student communication
B Marder, D Houghton, A Erz, L Harris, A Javornik
Studies in Higher Education, 1-13, 2019
Research categories in studying customer engagement
A Javornik, A Mandelli
AM2013 Academy of Marketing Conference, 2013
Mirror Mirror on the Wall, Who Is Real of Them All? - The Role of Augmented Self, Expertise and Personalisation in the Experience With Augmented Reality Mirror
A Javornik, M Pizzetti
NA – Advances in Consumer Research Vol. 45, p. 423-427, 2017
VisAge: augmented reality for heritage
SJ Julier, AF gen Schieck, P Blume, A Moutinho, P Koutsolampros, ...
Proceedings of the 5th ACM International Symposium on Pervasive Displays …, 2016
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