| Strategic alignment and its impact on decision effectiveness: a comprehensive model MA Ghonim, NM Khashaba, HM Al-Najaar, MA Khashan International Journal of Emerging Markets 17 (1), 198-218, 2022 | 60 | 2022 |
| Investigating health and fitness app users’ stickiness, WOM, and continuance intention using SOR model: the moderating role of health consciousness MM Elsotouhy, MA Ghonim, TH Alasker, MA Khashan International Journal of Human–Computer Interaction 40 (5), 1235-1250, 2024 | 13 | 2024 |
| Drivers of mobile payment services adoption: a behavioral reasoning theory perspective AMA Mobarak, MI Dakrory, MM Elsotouhy, MA Ghonim, MA Khashan International Journal of Human–Computer Interaction 40 (7), 1518-1531, 2024 | 12 | 2024 |
| The Impact of Marketing 4.0 on Customer Satisfaction and Engagement: The Distinctive Role of Brand Interaction in the Egyptian Hotel Industry MA Ghonim, W Zakaria Elsawy, MM Elsotouhy, MA Khashan International Journal of Hospitality & Tourism Administration, 1-30, 2022 | 5 | 2022 |
| Mediating customer engagement in the relationship between fast-food restaurants' innovativeness and brand evangelism during COVID-19: evidence from emergent markets MA Khashan, MM Elsotouhy, M Ashraf Aziz, TH Alasker, MA Ghonim International Journal of Contemporary Hospitality Management 36 (4), 1353-1374, 2024 | 4 | 2024 |
| Unlocking supply chain product and process innovation through the development of supply chain learning capabilities under technological turbulence: Evidence from Egyptian SMEs MAA Abdelaziz, J Wu, C Yuan, MA Ghonim Journal of Manufacturing Technology Management 34 (5), 793-819, 2023 | 4 | 2023 |
| Investigating retailing customers' adoption of augmented reality apps: integrating the unified theory of acceptance and use of technology (UTAUT2) and task-technology fit (TTF) MA Khashan, MM Elsotouhy, TH Alasker, MA Ghonim Marketing Intelligence & Planning 41 (5), 613-629, 2023 | 4 | 2023 |
| Smart customer experience, customer gratitude, P-WOM and continuance intentions to adopt smart banking services: the moderating role of technology readiness MA Khashan, MM Elsotouhy, MA Ghonim, TH Alasker The TQM Journal, 2023 | 3 | 2023 |
| An integrated model predicting the drivers of mobile payment outcomes: evidence from emerging markets MM Elsotouhy, AMA Mobarak, MI Dakrory, MA Ghonim, MA Khashan EuroMed Journal of Business, 2023 | 2 | 2023 |
| Market Orientation and New Product Development Performance in Egyptian Food Industry: The Mediating Role of Marketing Technical Integration MA Ghonim, W Zakaria Elsawy, M Elsotouhy, MA Khashan Journal of Food Products Marketing 28 (4), 193-209, 2022 | 2 | 2022 |
| The paradoxical effect of advertising and health consciousness on purchasing behaviour: Analysing frozen convenience foods attributes MA Ghonim, MM Elsotouhy, MA Khashan International Social Science Journal, 2024 | | 2024 |
| Nature-love and sustainable consumption behaviors: does the construal level of psychological distance matter? MM Elsotouhy, MA Ghonim, N Khalifa, MA Khashan EuroMed Journal of Business, 2023 | | 2023 |
| Integrating ISS and SOR models to investigate the determinants of continuance intention toward using m-payment for donations (Sadaqah): the moderating role of Islamic religiosity MM Elsotouhy, AMA Mobarak, MI Dakrory, MA Ghonim, MA Khashan International Journal of Bank Marketing, 2023 | | 2023 |
Mohamed A. KhashanAssociate Professor of Business Administration, Mansoura university, and Imam Mohammad Ibn SaudVerified email at mans.edu.eg
