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Park Beede
Park Beede
Verified email at zu.ac.ae - Homepage
Title
Cited by
Cited by
Year
The Effect of Plain Packages on the Perception of Cigarette Health Warnings
P Beede, R Lawson
Public Health 106 (4), 315-322, 1992
1021992
Does Traditional Advertising Theory Apply to the Digital World? A Replication Analysis Questions the Relevance of the Elaboration Likelihood Model
G Kerr, D Schultz, P Kitchen, F Mulhern, P Beede
Journal of Advertising Research 55 (4), 390-400, 2015
772015
Grammar, spelling error rates persist in digital news
P Beede, MW Mulnix
Newspaper Research Journal 38 (3), 316-327, 2017
182017
The Promotional Impact of Cigarette Packaging: A Study of Adolescent Responses to Cigarette Plain-packs
P Beede, R Lawson, M Shepherd
Department of Marketing, University of Otago, Dunedin, New Zealand, 1991
141991
Brand Image Attraction: The Promotional Impact of Cigarette Packaging
P Beede, R Lawson
New Zealand Family Physician 18, 175-177, 1991
131991
Emerging Issues Among Women Emirati Entrepreneurs: A Research Agenda
M Mulnix, P Beede, E López-Mulnix
European Scientific Journal, 2014
92014
Analysing the effect of membership and perceived trust on sport events electronic word-of-mouth (eWOM) intention
MY Lai, AK Fotiadis, A Abu-ElSamen, P Beede
Tourism Recreation Research 47 (1), 91-104, 2022
82022
Designing executive education curricula to fit the professional development continuum: The case of advertising and public relations practitioners in Australia
G Kerr, W Proud, P Beede
Journal of Advertising Education 11 (1), 2007
82007
The Elaboration Likelihood Model in the New Millennium: An Exploration Study
G Kerr, P Beede, W Proud, D Schultz
American Academy of Advertising European Conference, 2010
72010
Interactivity Effects on Single-Handed Interaction: An Empirical Investigation of Thumb Movement and Touch-Based Interaction Techniques for Smartphones
DD Shin, P Beede, M Ibahrine, B Zaid
International Journal of Mobile Human Computer Interaction (IJMHCI) 12 (1 …, 2020
42020
Thumb movement and touch-based interaction heuristics in smart devices: Advances in human and smart device interaction
DD Shin, P Beede, M Ibahrine, B Zaid
International Journal of Mobile Human Computer Interaction 12 (1), 42, 2020
32020
Analyzing the art of creative storytelling in branded content digital video advertising
P Beede, D Shin
2020 Global Marketing Conference at Seoul, 138-143, 2020
12020
Tracing the evolution of advertising account planning
P Beede
Journal of Historical Research in Marketing 12 (3), 285-303, 2020
12020
Towards a Global Framework for Advertising Self Regulation
P Beede, J Boddewyn, S Dickinson, G Kerr, K Mortimer, D Waller
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2013
12013
Fictional politainment: Exposure to international television drama and attitude toward female politicians
A Rasul, D Shin, P Beede
International Communication Gazette 84 (7-8), 675-697, 2022
2022
Small-Scale Sports Event Marketing Using New Marketing Concepts and Communication Tools
P Beede
Principles and Practices of Small-Scale Sport Event Management, 174-191, 2020
2020
Where do universities fit on the professional development continuum in Australia? The views of advertising and public relations practitioners
G Kerr, W Proud, P Beede
2006
The Holy Grail at a Bargain Basement Price?
G Isaac, B Milnes, P Beede
ESOMAR Media Research, 227-239, 1996
1996
Consumer Acceptance of Brand Extensions: How Well Does a Parent Brand Image Fit?
P Beede
Proceedings of the Sixth New Zealand marketing Educators' Conference 1992, 78-85, 1992
1992
Adolescents' Attitudes Towards Cigarette Packaging
P Beede, R Lawson, M Shepherd
Quality Management: Challenges for Management Education, 313-23, 1991
1991
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