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Marta Pizzetti
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Cited by
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Crowd‐funding: transforming customers into investors through innovative service platforms
A Ordanini, L Miceli, M Pizzetti, A Parasuraman
Journal of service management 22 (4), 443-470, 2011
18572011
Digital visual engagement: influencing purchase intentions on Instagram
C Valentini, S Romenti, G Murtarelli, M Pizzetti
Journal of communication management 22 (4), 362-381, 2018
2072018
Firms talk, suppliers walk: Analyzing the locus of greenwashing in the blame game and introducing ‘vicarious greenwashing’
M Pizzetti, L Gatti, P Seele
Journal of business ethics 170 (1), 21-38, 2021
1732021
Green lies and their effect on intention to invest
L Gatti, M Pizzetti, P Seele
Journal of business research 127, 228-240, 2021
1052021
Augmented self-The effects of virtual face augmentation on consumers' self-concept
A Javornik, B Marder, M Pizzetti, L Warlop
Journal of Business research 130, 170-187, 2021
1002021
When sustainability backfires: A review on the unintended negative side‐effects of product and service sustainability on consumer behavior
D Acuti, M Pizzetti, S Dolnicar
Psychology & Marketing 39 (10), 1933-1945, 2022
442022
Social food pleasure: When sharing offline, online and for society promotes pleasurable and healthy food experiences and well-being
M Mendini, M Pizzetti, PC Peter
Qualitative Market Research: An International Journal 22 (4), 544-556, 2019
342019
Revisiting fear appeals: A structural re-inquiry of the protection motivation model
DC Orazi, M Pizzetti
International Journal of Research in Marketing 32 (2), 223-225, 2015
242015
" Mirror Mirror on the Wall, Who is Real of Them All?"-The Role of Augmented Self, Expertise and Personalisation in the Experience with Augmented Reality Mirror.
A Javornik, M Pizzetti
Advances in consumer research 45, 2017
232017
The value of gift personalization: current insights from the gift recipient’s perspective and future research directions
M Pizzetti, M Gibbert
Journal of Consumer Marketing 35 (5), 512-521, 2018
52018
Attitudes and intentions toward masstige strategies: A cross-cultural study of French and Chinese consumers
M Pizzetti, P Chereau, I Soscia, F Teng
Journal of Business Research 167, 114174, 2023
32023
Unpacking the unethical gift: Gift experience and unethicality assessment
M Pizzetti, P Seele, M Gibbert
Ethics & Behavior 29 (5), 359-381, 2019
32019
Embracing Food Well-Being: Lessons from Chefs’ Caring Actions in the Fight Against Food Waste
M Pizzetti, C Longo, M Türe
Journal of Public Policy & Marketing, 07439156231206791, 2024
12024
You designed that yourself for me? Vicarious pride in customized gift exchange
M Pizzetti, D Acuti, I Soscia, M Gibbert
Psychology & Marketing, 2024
2024
I am not unsustainable; I am on holiday!” moral disengagement and the holiday mindset of young travellers during a cruise
M Pizzetti, G Miniero, M Bonera, AP Codini, S Elam
Journal of Sustainable Tourism, 1-19, 2024
2024
Space for seduction: the redefining of auction houses’ role in the art market
F De Molli, M Vecco, M Pizzetti
Consumption Markets & Culture 26 (1), 47-63, 2023
2023
Sustainability and Aesthetics
C Longo, M Türe, M Pizzetti
11th EIASM Interpretive Consumer Research Workshop, 2022
2022
Games and Museums: A Novel Approach to Attracting and Retaining Audiences
M Pizzetti, G Miniero
2022
How AR filters impact people’s self-image
A Javornik, B Marder, M Pizzetti, L Warlop
2021
Design Thinking for Food Well-Being: An Adolescent Language Perspective
G Miniero, M Pizzetti, A Baccelloni, F Ricotta
Design Thinking for Food Well-Being: The Art of Designing Innovative Food …, 2021
2021
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