| Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach A Sharma, YK Dwivedi, V Arya, MQ Siddiqui Computers in Human Behavior 124, 106919, 2021 | 179 | 2021 |
| Analysis of influential factors on consumer buying behavior of youngster towards branded products: evidence from Karachi A Nasar, SK Hussani, E Karim, MQ Siddiqui KASBIT Business Journal 5 (1), 56-61, 2012 | 19 | 2012 |
| Modelling the inhibitors of cold supply chain using fuzzy interpretive structural modeling and fuzzy MICMAC analysis A Sharma, H Abbas, MQ Siddiqui Plos One 16 (4), e0249046, 2021 | 18 | 2021 |
| Antecedents of mobile advertising value: a precedence analysis using the hybrid RIDIT-GRA approach A Sharma, VK Pathak, MQ Siddiqui Journal of Indian Business Research 14 (2), 108-124, 2022 | 16 | 2022 |
| A Study to Observe Factors of Internal Marketing and its Impact on Employees’ Job Satisfaction: Evidence from Karachi Pharmaceutical Industry M Zubair, AK Kazi, E Karim, MQ Siddiqui Kasbit Business Journal 5, 40-47, 2012 | 4 | 2012 |
