Alejandro Salgado Montejo
Alejandro Salgado Montejo
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Predictive packaging design: Tasting shapes, typefaces, names, and sounds
C Velasco, A Salgado-Montejo, F Marmolejo-Ramos, C Spence
Food Quality and Preference 34, 88-95, 2014
Using combined eye tracking and word association in order to assess novel packaging solutions: A case study involving jam jars
B Piqueras-Fiszman, C Velasco, A Salgado-Montejo, C Spence
Food Quality and Preference 28 (1), 328-338, 2013
Universal patterns in color-emotion associations are further shaped by linguistic and geographic proximity
D Jonauskaite, A Abu-Akel, N Dael, D Oberfeld, AM Abdel-Khalek, ...
Psychological Science 31 (10), 1245-1260, 2020
Searching for flavor labels in food products: the influence of color-flavor congruence and association strength
C Velasco, X Wan, K Knoeferle, X Zhou, A Salgado-Montejo, C Spence
Frontiers in psychology 6, 133318, 2015
The sweetest thing: The influence of angularity, symmetry, and the number of elements on shape-valence and shape-taste matches
A Salgado-Montejo, JA Alvarado, C Velasco, CJ Salgado, K Hasse, ...
Frontiers in psychology 6, 1382, 2015
Assessing crossmodal correspondences in exotic fruit juices: The case of shape and sound symbolism
MK Ngo, C Velasco, A Salgado, E Boehm, D O’Neill, C Spence
Food quality and preference 28 (1), 361-369, 2013
The context of colour–flavour associations in crisps packaging: A cross-cultural study comparing Chinese, Colombian, and British consumers
C Velasco, X Wan, A Salgado-Montejo, A Woods, GA Oñate, B Mu, ...
Food Quality and Preference 38, 49-57, 2014
Love for logos: Evaluating the congruency between brand symbols and typefaces and their relation to emotional words
A Salgado-Montejo, C Velasco, JS Olier, J Alvarado, C Spence
Journal of Brand Management 21, 635-649, 2014
Assessing the expectations associated with pharmaceutical pill colour and shape
X Wan, AT Woods, A Salgado-Montejo, C Velasco, C Spence
Food Quality and Preference 45, 171-182, 2015
Smiles over frowns: When curved lines influence product preference
A Salgado‐Montejo, I Tapia Leon, AJ Elliot, CJ Salgado, C Spence
Psychology & Marketing 32 (7), 771-781, 2015
The shapes associated with approach/avoidance words
C Velasco, A Salgado-Montejo, AJ Elliot, AT Woods, J Alvarado, ...
Motivation and Emotion 40, 689-702, 2016
The taste of typefaces in different countries and languages.
C Velasco, AT Woods, X Wan, A Salgado-Montejo, C Bernal-Torres, ...
Psychology of Aesthetics, Creativity, and the Arts 12 (2), 236, 2018
The butcher's tongue illusion
C Michel, C Velasco, A Salgado-Montejo, C Spence
Perception 43 (8), 818-824, 2014
Simple lines and shapes are associated with, and communicate, distinct emotions
A Salgado-Montejo, CJ Salgado, J Alvarado, C Spence
Cognition and Emotion 31 (3), 511-525, 2017
Drawing sounds: representing tones and chords spatially
A Salgado-Montejo, F Marmolejo-Ramos, JA Alvarado, JC Arboleda, ...
Experimental Brain Research 234, 3509-3522, 2016
The hand grasps the center, while the eyes saccade to the top of novel objects
G Juravle, C Velasco, A Salgado-Montejo, C Spence
Frontiers in psychology 6, 128786, 2015
El juego de ficción y la teoría de la mente en niños con dificultades sociales
C Arbeláez, A Salgado-Montejo, AC Velasco
Diversitas: perspectivas en psicología 6 (1), 13-25, 2010
The four moments of experience: Streamlining the process of packaging development
A Salgado-Montejo, C Velasco, L Ariza, R Salgado, AM Moreno
ESOMAR World Congress 2017, 2017
Los giros ocultos de la decisión, Neurociencia de la decisión y comportamiento de consumo
MC Gómez, A Salgado, MF Gómez, C Velasco
Revista de la Asociación Mexicana de Investigación de Mercados, 1-7, 2012
The organization of semantic associations between senses in language
JA Alvarado, C Velasco, A Salgado
Language and Cognition, 1-30, 2023
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