Eric M. Olson
Cited by
Cited by
Organizing for effective new product development: The moderating role of product innovativeness
EM Olson, OC Walker Jr, RW Ruekert
Journal of marketing 59 (1), 48-62, 1995
The performance implications of fit among business strategy, marketing organization structure, and strategic behavior
EM Olson, SF Slater, GTM Hult
Journal of marketing 69 (3), 49-65, 2005
The Contingent Value of Responsive and Proactive Market Orientations for New Product Program Performance*
K Atuahene‐Gima, SF Slater, EM Olson
Journal of product innovation management 22 (6), 464-482, 2005
Marketing's contribution to the implementation of business strategy: An empirical analysis
SF Slater, EM Olson
Strategic management journal 22 (11), 1055-1067, 2001
Patterns of cooperation during new product development among marketing, operations and R&D: Implications for project performance
EM Olson, OC Walker Jr, RW Ruekerf, JM Bonnerd
Journal of Product Innovation Management: An International Publication of …, 2001
The moderating influence of strategic orientation on the strategy formation capability–performance relationship
SF Slater, EM Olson, GTM Hult
Strategic management journal 27 (12), 1221-1231, 2006
Strategy type and performance: the influence of sales force management
SF Slater, EM Olson
Strategic management journal 21 (8), 813-829, 2000
The importance of structure and process to strategy implementation
EM Olson, SF Slater, GTM Hult
Business horizons 48 (1), 47-54, 2005
The balanced scorecard, competitive strategy, and performance
EM Olson, SF Slater
Business Horizons 45 (3), 11-16, 2002
Factors influencing the relative importance of marketing strategy creativity and marketing strategy implementation effectiveness
SF Slater, GTM Hult, EM Olson
Industrial marketing management 39 (4), 551-559, 2010
Business strategy and the management of digital marketing
EM Olson, KM Olson, AJ Czaplewski, TM Key
Business horizons 64 (2), 285-293, 2021
The application of human resource management policies within the marketing organization: The impact on business and marketing strategy implementation
EM Olson, SF Slater, GTM Hult, KM Olson
Industrial Marketing Management 69, 62-73, 2018
On the importance of matching strategic behavior and target market selection to business strategy in high-tech markets
SF Slater, GTM Hult, EM Olson
Journal of the Academy of Marketing Science 35, 5-17, 2007
A fresh look at industry and market analysis
SF Slater, EM Olson
Business Horizons 45 (1), 15-22, 2002
Business strategy, marketing organization culture, and performance
SF Slater, EM Olson, C Finnegan
Marketing letters 22, 227-242, 2011
Strategy-based performance measurement
SF Slater, EM Olson, VK Reddy
Business horizons 40 (4), 37-45, 1997
Design strategy and competitive advantage
EM Olson, R Cooper, SF Slater
Business Horizons 41 (2), 55-62, 1998
Worried about strategy implementation? Don’t overlook marketing's role
SF Slater, EM Olson, GTM Hult
Business Horizons 53 (5), 469-479, 2010
A value-based management system
SF Slater, EM Olson
Business Horizons 39 (5), 48-53, 1996
Competitiveness and sales management: a marriage of strategies
EM Olson, DW Cravens, SF Slater
Business Horizons 44 (2), 25-25, 2001
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