| Construction and validation of a five-dimensional celebrity endorsement scale: introducing the pater model R Gupta, N Kishor, D Verma British journal of marketing studies 5 (4), 15-35, 2017 | 64 | 2017 |
| Stock return volatility effect: Study of BRICS N Kishor, RP Singh Transnational Corporations Review 6 (4), 406-418, 2014 | 41 | 2014 |
| Determinants of FDI and its impact on BRICS countries: A panel data approach N Kishor, RP Singh Transnational Corporations Review 7 (3), 269-278, 2015 | 39 | 2015 |
| Development and validation of behavioral biases scale: a SEM approach N Kishor Review of Behavioral Finance 14 (2), 237-259, 2020 | 25 | 2020 |
| Modeling of factors affecting investment behavior during the pandemic: a grey-DEMATEL approach Ritika, Himanshu, N Kishor Journal of Financial Services Marketing 28 (2), 222-235, 2023 | 17 | 2023 |
| Risk preferences for financial decisions: Do emotional biases matter? N Kishor Journal of Public Affairs 22 (2), e2360, 2022 | 14 | 2022 |
| Impact of FII investments on stock market volatility and foreign exchange reserves: The Indian experience A Bhatia, N Kishor Transnational Corporations Review 5 (3), 26-45, 2013 | 14 | 2013 |
| Transforming higher education through digitalization: insights, tools, and techniques SL Gupta, N Kishor, N Mishra, S Mathur, U Gupta CRC Press, 2021 | 13 | 2021 |
| Customer relationship management in Indian banking sector NR Kishor, K Nagamani ACADEMICIA: An International Multidisciplinary Research Journal 5 (7), 74-82, 2015 | 12 | 2015 |
| Consumer behaviour towards consumer durable goods NR Kishor Archers & Elevators Publishing House, 2014 | 12 | 2014 |
| Linkages of foreign portfolio investments and stock market indices: Evidence from BRICS nations A Bhatia, N Kishor Journal of Poverty, Investment and Development 19 (1), 1-21, 2015 | 11 | 2015 |
| Co-integration of gold price movement with nifty indices: A study in Indian context RP Singh, N Kishor Transnational Corporations Review 6 (1), 42-57, 2014 | 11 | 2014 |
| Factors determining purchase intention and behaviour of consumers towards luxury fashion brands in india: An empirical evidence AP Arora, N Kishor Br. J. Mark. Stud 7, 34-58, 2019 | 10 | 2019 |
| The antecedents of customer loyalty: Attitudinal and behavioral perspectives based on Oliver's loyalty model A Kumar, SL Gupta, N Kishor Indian Journal of Marketing 46 (3), 31-53, 2016 | 10 | 2016 |
| Short and long run inter linkages of market returns of Indian stock market with developed stock markets RP Singh, N Kishor International Journal of Technology Transfer and Commercialisation 15 (2 …, 2017 | 9 | 2017 |
| International journal of advance research in computer science and management studies NR Kishor Int. J 2 (3), 2014 | 9 | 2014 |
| Inter linkages and co-integration between foreign institutional investments and nifty index N Kishor, RP Singh International journal of Business and Emerging markets 8 (2), 146-165, 2016 | 8 | 2016 |
| Influence of customer perceived values on organic food consumption behaviour: Mediating role of green purchase intention K Kamboj, N Kishor FIIB Business Review, 23197145221125283, 2022 | 7 | 2022 |
| Study of BRICS stock return volatility during and after subprime crisis N Kishor, RP Singh International Journal of Business and Globalisation 18 (2), 233-250, 2017 | 7 | 2017 |
| Effects of covid-19: Redefining work from home & employee engagement A Negi, MR Pant, PN Kishor Transnational Marketing Journal 9 (3), 521-538, 2021 | 5 | 2021 |
