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VEL PRAKASH
VEL PRAKASH
UNIVERSITY OF WOLLONGONG IN DUBAI
Verified email at uowdubai.ac.ae
Title
Cited by
Cited by
Year
The impact of implementing green supply chain management practices on corporate performance
H Younis, B Sundarakani, P Vel
Competitiveness Review 26 (3), 216-245, 2016
3532016
Attitudinal loyalty, behavioural loyalty and social media: An introspection
K Hawkins, P Vel
The Marketing Review 13 (2), 125-141, 2013
1522013
Luxury buying in the united arab emirates
KP Vel, A Captain, R Al-Abbas, B Al Hashemi
602011
Social media and buying behaviour of women in Pakistan towards the purchase of textile garments
S Nasir, P Vel, H Mateen
502012
Megamarketing an event using integrated marketing communications: the success story of TMH
KP Vel, R Sharma
Business strategy series 11 (6), 371-382, 2010
422010
Effects of family structure and socialization on materialism: A life course study in Malaysia
GP Moschis, P Hosie, P Vel
382009
Internal marketing in a higher education context–towards an enriched framework
P Vel, A Shah, S Mathur, V Pereira
International Journal of Educational Management 33 (1), 5-27, 2019
292019
Website design: place for luxury brands in cyberspace?
KN Shen, P Vel, M Khalifa
Behaviour & Information Technology 35 (12), 1115-1129, 2016
292016
Getting the customer interested in your innovation: role of distribution and promotion strategies
A Sikdar, P Vel
Business strategy series 11 (3), 158-168, 2010
252010
Business customer virtual interaction: enhancing value creation in B2B markets in the post-COVID-19 era–an SME perspective
S Fready, P Vel, MW Nyadzayo
Journal of Business & Industrial Marketing 37 (10), 2075-2094, 2022
192022
Study of cold chain logistics implementation strategies: insights from UAE industry
M Tamimi, B Sundarakani, P Vel
192010
Factors influencing entrepreneurial value creation in the UAE-An exploratory study
A Sikdar, KP Vel
International journal of business and social science 2 (6), 77, 2011
182011
The corporate strategy of dubai Duty free
P Vel, B Creed, RS Narayan
122012
Retail physicality and identity change as innovation strategies: the case of Better Life
KP Vel, A Dayal, D Eastaugh
Business Strategy Series 11 (4), 204-213, 2010
122010
Social marketing, pester power and reverse socialisation
P Vel, P Mathew, E Shirkhodaee
The Marketing Review 16 (4), 433-449, 2016
92016
Events marketing model of Dubai shopping festival
KP Vel, L Suhail, A Dokhan
Vel, K., Suhail, L., & Dokhan, A.(2014). Events Marketing Model of Dubai …, 2014
62014
Events marketing model of Dubai shopping festival
KP Vel, L Suhail, A Dokhan
Vel, K., Suhail, L., & Dokhan, A.(2014). Events Marketing Model of Dubai …, 2014
62014
Online purchase of luxury products in the UAE
P Vel, J Rodrigues
62013
Patients' perception on prenatal care management at Trinidad & Tobago
I Moonesar, P Vel
62012
Reliance Jio—Late, but the Latest and Later?
SA Kulkarni, K Prakash Vel
Business and Management Practices in South Asia: A Collection of Case …, 2019
52019
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