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Joachim Scholz
Joachim Scholz
Assistant Professor of Marketing, Brock University
Verified email at brocku.ca - Homepage
Title
Cited by
Cited by
Year
Augmented reality: Designing immersive experiences that maximize consumer engagement
J Scholz, AN Smith
Business Horizons 59 (2), 149-161, 2016
6632016
We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships
J Scholz, K Duffy
Journal of Retailing and Consumer Services 44, 11-23, 2018
4222018
Strategic approaches to augmented reality deployment by luxury brands
A Javornik, K Duffy, J Rokka, J Scholz, K Nobbs, A Motala, A Goldenberg
Journal of Business Research 136, 284-292, 2021
1062021
Branding in the age of social media firestorms: How to create brand value by fighting back online
J Scholz, AN Smith
Journal of Marketing Management 35 (11-12), 1100-1134, 2019
922019
How consumers consume social media influence
J Scholz
Journal of Advertising 50 (5), 510-527, 2021
602021
Living in harmony with nature: A post-human analysis of consumers' relationships with nature
J Scholz
Queen's University (Canada), 2014
92014
Toward a processual theory of transformation
JB Murray, Z Brokalaki, A Bhogal-Nair, A Cermin, J Chelekis, H Cocker, ...
Journal of Business Research 100, 319-326, 2019
72019
Myth busting: living in harmony with nature is less harmonic than it seems
J Scholz
Research in Consumer Behavior, 297-313, 2012
72012
Monsters in our world: narrative transportation in Pokémon Go’s mixed reality
J Scholz, A Smith
ACR North American Advances, 2017
22017
Cultural engagement in the age of social media
J Scholz, H Weijo
ACR North American Advances, 2016
22016
Radical consumption: shopping for change in contemporary culture
J Scholz
Consumption Markets & Culture 14 (4), 397-399, 2011
22011
Monsters in Our World: Rethinking Narrative Transportation in Pokémon Go’s Mixed Reality: An Abstract
AN Smith, J Scholz
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018
12018
On the Question of Altruism Vs. Self-Interest in Ethical Consumption, and on Why This Question Might Not Really Matter
J Scholz, JM Handelman
ACR North American Advances, 2011
12011
Augmented Reality Marketing
J Scholz, AN Smith
Elgar Encyclopedia of Consumer Behavior, 28-31, 2024
2024
Social Media Firestorms
AN Smith, J Scholz
Elgar Encyclopedia of Consumer Behavior, 283-286, 2024
2024
Toward a Processual Theory of Transformation
A Bhogal-Nair, JB Murray, Z Brokalaki, A Cermin, J Chelekis, H Cocker, ...
Elsevier, 2018
2018
The Same Objects Mean Completely Different Things That Unite Us All
J Scholz, JM Handelman
ACR North American Advances, 2011
2011
Exploring E-TCR
E Veer, M Golf-Papez, J Scholz
CONSUMER RESEARCH, 30, 0
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Articles 1–18